A CRM software system is an invaluable tool for any business. The ability to manage customer details, segment and target your customers, and interact with customers is a powerful way to streamline your business model. In particular, the CRM’s ability to automate routine tasks can greatly improve your team’s productivity. The generalized benefits are apparent, but can implementing an industry-specific CRM package improve your bottom line? Our experience tells us, “Yes!” In fact, when you consider all of the benefits, CRM for multifamily landlords is a valuable part of any leasing business.
With CRM software, you get more than a robust centralized database that stores all your customer and prospect information. DashQ’s CRM tools, also give you access to a suite of other solutions that can help you to win and retain tenants. Keep reading to learn more about why you should invest in CRM software for multifamily leasing and effective tenant management.
Create Meaningful Tenant Engagements By Tapping Into Your Customers’ Information
Customers don’t like it when they have to repeat their details to multiple representatives, nor do they enjoy having their queries passed around. Property management companies, REIT’s, and multifamily landlords that can quickly and seamlessly manage tenant information are more likely to deliver the high-quality service and experience that today’s customer expects.
According to Microsoft, 68% of consumers believe that customer service representatives should already know their contact, product, and service history—even if they’ve never spoken to the agent before. Fortunately, DashQ’s comprehensive CRM system can meet this expectation and help leasing professionals deliver unparalleled customer service.
DashQ’s CRM system centralizes data allowing leasing representatives to quickly and easily pick up where their previous team member left off—to ensure every customer enjoys a consistent, seamless experience, even if their query is transferred across departments or channels.
Increase Tenant Loyalty with Data-Driven Personalization
When multifamily landlords offer customers more personalized, connected experiences, they achieve higher customer retention. DsahQ’s CRM system consolidates tenant information and helps sales teams better identify tenant needs, determine key areas of interest and drive more meaningful engagement.
Instead of sending out generic messages to prospects, leasing professionals can use DashQ’s CRM system to personalize every touch point. Furthermore, the CRM can enable sales teams to manage tenant relationships at scale while providing them access to AI-powered data recommendations that drive more personalized customer engagements.
AI-Driven Insights Reveal Sales-Ready Prospects
When leasing professionals use DashQ’s effective CRM system, they have enhanced visibility to make more effective lead-nurturing decisions. In addition, the ability to pull real-time data from multiple systems and generate AI-driven insights on emerging industry trends empowers multifamily landlords to make efficient decisions and pivot quickly. In fact, DashQ’s CRM tools can even offer lead-scoring models that help leasing sales professionals identify at-risk deals and prioritize more promising leads.
Increase Productivity with Collaboration Tools
Sales teams are just one department that can benefit from a DashQ’s ability to centralize data. A comprehensive leasing solution can enhance the overall efficiency and productivity of internal processes within all departments, including customer service, maintenance, marketing, and even accounts teams.
Cross-team collaboration enables teams to identify customer preferences, execute more targeted and effective marketing campaigns, efficiently nurture leads and close more deals.
