Marketing hub

From “lead generated” to “lease signed.”

Launch conversion-ready websites, capture renters before they scroll on, and bring quiet ones back into your leasing pipeline. Know what attracts serious renters and where to invest the next dollar.

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Better leads. Better decisions.

A marketing engine focused less on generating more names and more on attracting the renters most likely to tour, apply, and sign.

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Spend where renters convert

See which sources create quality demand, not just cheaper leads.
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Walk into the room with better numbers

Talk conversion, CAC, ROI, and leasing impact, the metrics executives already care about.
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Shape the revenue plan

Use demand signals to shape campaigns, budgets, and where the portfolio should focus on.
DASHQ SITES

Quick to launch. Wired to leasing.

Launch and update branded community websites without the vendor back-and-forth.

Draft faster, polish your way.

Use AI to generate headlines, amenity blurbs, and SEO copy in seconds. Keep what works, tweak the tone, and make every community page sound like your own.

DashQ community marketing page with an AI-generated headline selected, showing a 'Change tone of voice' menu offering Approachable, Lifestyle, High-end, and Custom prompt options
DashQ Tours pipeline with a centralized 'All leads' queue showing each lead's stage, lead score, and building — leads from website, ILS, and email consolidated into one view
CENTRALIZED LEAD CAPTURE

Every lead, in one queue.

Bring every website lead, ILS booking, and email inquiry into the same pipeline. Routed to the right AI or human agent and tagged with source, context, and a clear path forward.
  • No leads trapped in an inbox
  • Instant follow-ups and better conversion 
  • More leases from the same marketing spend
DIRECT BOOKING ON ILS

Real bookings from peak intent.

Let renters book a tour directly from your ILS listings. DashQ handles availability, confirmations, and rescheduling behind the scenes.
  • Capture leads before they scroll on
  • Cut the follow-up loop before it starts
  • Keep your team focused on serious renters

Turn interest into revenue.

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DIRECT BOOKING ON ILS

Quiet leads, re-engaged into new tours.

Get more out of every marketing dollar. Build smarter audiences, send more relevant follow-ups, and get more from the silent leads already sitting in your pipeline.

Segment by what matters most.

Group renters by move-in date, budget, preferred unit, community interest, and more.

DashQ Segment filters builder narrowing renters by last tour date, lead status, budget, and move-in date, alongside a renter Preferences card listing unit size, parking, pets, budget, and move-in date

Send follow-ups, worth acting on.

Use rich merge tags to replace generic “still interested?” follow-ups with messages that match what each renter actually wants.

DashQ personalized follow-up email from leasing agent recommending two matching Ottawa listings with photos and a 'Schedule a tour' button, using merge tags to fit the renter's criteria
DashQ email integration settings mapping lead fields like budget, consent status, and interested community to Mailchimp merge fields, with an 'Integration enabled' toggle switched on to sync leads to the audience

Launch campaigns without the list cleanup.

Sync lead data into your email tools. Keep audiences fresh, residents excluded, and unsubscribed renters out of every campaign.

INTELLIGENCE

Lead source. Tour quality. Lease impact.

Connect marketing spend to leasing outcomes and see which sources bring renters who tour, apply, and sign. Know what to scale and what to fix before occupancy gets a hit.

DashQ Source Quality Matrix scatter plot comparing lead sources by tour show rate and lead-to-tour conversion, with a tooltip breaking down Apartments.com's leads, tours, conversion rates, and lease value

Scale what converts.

Compare sources by leads, tours, applications, leases, and cost per outcome. Put budget behind the channels that bring renters who move.

Two rental property stats cards showing leads, tour, app, and lease percentages for Elmwood Place and Maplecrest Commons.

Fix the right leak.

Separate weak demand from slow response, missed tours, and application drop-off. Fix the right part of the funnel before spending more to fill it.

DashQ Lead-to-Lease Event Trend bar chart tracking leads, tours, applications, and leases over time, with a tooltip showing each stage's count plus week-over-week and month-over-month change

Catch the shift early.

Track shifts in inquiries, tours, and leases over time. See when a channel is cooling, a campaign is fading, or lead quality is slipping before targets start feeling it.

From multifamily leaders

DashQ is making our leasing process easier, quicker and more secure.

Catherine Miron
Director of Marketing

Faster leasing, smoother coordination, better experience for all.

Cheryl Margeson
Senior Director, Portfolio Transitions

With DashQ, Luxo accelerated stabilization and built a high-performance leasing culture.

Guillaume Bard
Vice-Président aux Opérations

MULTIFAMILY IS MOVING

The marketing engine behind better leasing.

Connected community websites, ILS booking, re-engagement, and analytics to move more renter demand toward a signed lease.

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